The Positive Romney Campaign
Such a positive and uplifting message. Believe in America! MittMittMitt!!!
Romney campaign “100 Days” ads aim at swing states
http://hotair.com/archives/2012/06/22/romney-campaign-100-days-ads-aim-at-swing-states/
Presidential elections are won in states like these. Usually a challenger doesn’t have the kind of resources to produce a tailored array of ads, especially positive ads, until the convention. Romney’s fundraising has given him an advantage over the usual rhythms of the cycle, and his team appears to be putting those resources to good use.
Publius Prime 
Keep it positive and keep the focus on the economy/jobs/housing. It’s a strong message and will resonate with many.