One Million Moms.com – Not happy with J.C. Penney
Ugh! Why must homosexual behavior be in our faces on television, at Home Depot, and now at Penney’s? What’s next- gay gas stations? Look, there are certain lines of clothes at Penney’s I like to buy, but now I’m having strong reservations about giving them by business. Less than one percent of the population behaves in a manner that since the dawn of time is considered immoral and unethical. Since it’s been politicized and now adopted as a pet issue by the poltical left, it’s got a seat at the table of public debate largely because it’s a vote getter for the Democrat party. Penney’s and Depot identify the gay community as a ‘growth market’ while alienating the typical shopper? I don’t want to know about the sexual habits of store employees, management, spokespeople, etc. Best to dump Ellen and choose someone else. I’ll probably skip a stop at Penney’s next time I’m at the mall.
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Recently JC Penney announced that comedian Ellen Degeneres will be the company’s new spokesperson. Funny that JC Penney thinks hiring an open homosexual spokesperson will help their business when most of their customers are traditional families. More sales will be lost than gained unless they replace their spokesperson quickly. Unless JC Penney decides to be neutral in the culture war then their brand transformation will be unsuccessful.
Their marketing strategy is to help families shop and receive a good value for their money. Degeneres is not a true representation of the type of families that shop at their store. The majority of JC Penney shoppers will be offended and choose to no longer shop there. The small percentage of customers they are attempting to satisfy will not offset their loss in sales.
JC Penney has made a poor decision and must correct their mistake fast to retain loyal customers and not turn away potential new, conservative shoppers with the company’s new vision.
Publius Prime 